Labels & Trade show visuals

Designing an entire labeling system to accommodate a newly launched rack display system, storefront, and subsidiary company product was a daunting challenge. The system had to be color coded by collection and organized for store front and trade show demos. All buttons and graphics were designed from scratch with attention to detail and consistency across several products. Trade show graphics were designed for large 8 foot by 5 foot wall displays and featured new buttons and subsidiary company logo. Maintaining the brand of the mother company while giving weight to the subsidiary company was the hardest challenge, but the goal was accomplished.